AMC Invests in Out-of-Home VR
The New York Times reports that AMC has made a $20 million investment in Culver City, California based Dreamscape Immersive. We previously mentioned Dreamscape when they announced $11 million in new capital back in February with funding from a group of partners that included mall operator Westfield and Steven Spielberg. The company was based on the work of an earlier startup called Artanim, which had shown off multiuser VR experiences with motion tracked props at trade shows like Siggraph. Dreamscape has raised $40 million so far.
Dreamscape plans to open their flagship location at Westfield Century City in the first quarter of next year. Until recently, Westfield Century City was actually our local mall, a fairly modest open air design notable mainly for its excellent food court. Westfield recently poured $1 billion into the property transforming it into a stunningly beautiful and almost unbearably swanky shopping mecca more befitting of its proximity to Beverly Hills. Unsurprisingly, the complex also includes an AMC theater.
Dreamscape hopes AMC’s cash infusion will help them expand to as many as six more locations within the next 18 months (it bears noting that the flagship location was originally scheduled to open this month, so delays would not be surprising). The locations will be inside AMC theaters or in nearby locations.
Google’s latest mobile browser, Chrome 61, offers Daydream VR users the ability to browse websites while in VR and seamlessly switch into virtual reality experiences powered by WebVR. François Beaufort of the Chrome team says users can “view and interact with any website in VR, follow links between pages, and move between 2D and immersive viewing for sites that support WebVR.” Road to VR