Consumer VR arrives with rave reviews
The consumer Gear VR is now shipping, with Best Buy and Amazon temporarily out of stock. The $100 headset co-developed by Samsung and Oculus won very positive reviews. Both the Wall Street Journal and Wired called it a “no-brainer” for people who already have the required Note 5, S6, S6 Edge or S6 Edge Plus. The phones slot into the front of the device to provide the display and computing hardware for the ensemble. A 30-second commercial shows a huge leap forward in marketing virtual reality.
HTC has promised to launch its PC-powered headset to consumers before the end of the year but its director of global marketing just jumped ship to Google-backed Magic Leap.
“That was the biggest takeaway for me, how it advanced and how quickly it has gotten to the point it is at now,” Jeff Gattis told UploadVR, from his new role as head of Magic Leap’s product marketing.